THE IMPACT OF COLLABORATION MARKETING ACTIVITIES BETWEEN THE ONLINE GAMING AND FASHION INDUSTRIES - koreascholar

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THE IMPACT OF COLLABORATION MARKETING ACTIVITIES BETWEEN THE ONLINE GAMING AND FASHION INDUSTRIES

Jiwon Yoo, Eunju Ko

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401148

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.648-649

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Collaboration marketing Collaboration skin Collaboration goods Customer Equity Purchase Intention Customer Lifetime Value

목차

ABSTRACT

저자

Jiwon Yoo(Yonsei University)
Eunju Ko(Yonsei University)

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