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THE IMPACT OF COLLABORATION MARKETING ACTIVITIES BETWEEN THE ONLINE GAMING AND FASHION INDUSTRIES

Jiwon Yoo, Eunju Ko
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/401148
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Collaboration marketingCollaboration skinCollaboration goodsCustomer EquityPurchase IntentionCustomer Lifetime Value
목차
ABSTRACT
저자
  • Jiwon Yoo(Yonsei University)
  • Eunju Ko(Yonsei University)