A STUDY ON THE BRAND EXPERIENCE OF LUXURY FLAGSHIP BRAND STORE WITH ART COLLABORATION - koreascholar

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A STUDY ON THE BRAND EXPERIENCE OF LUXURY FLAGSHIP BRAND STORE WITH ART COLLABORATION

Yeonseo Park, Eunju Ko

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401153

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.677

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury brand new luxury flagship store art collaboration brand experience art as an experience

목차

ABSTRACT

저자

Yeonseo Park(Yonsei University)
Eunju Ko(Yonsei University)

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