HOW PSYCHOLOGICAL AND CONTEXTUAL FACTORS INFLUENCE CONSUMERS’ PROPENSITY TO ENGAGE IN GREEN CONSUMPTION - koreascholar

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HOW PSYCHOLOGICAL AND CONTEXTUAL FACTORS INFLUENCE CONSUMERS’ PROPENSITY TO ENGAGE IN GREEN CONSUMPTION

Xing Liu, Lisa Wan

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401156

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.686-687

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

green product social responsibility environmental value consumers

목차

ABSTRACT
References

저자

Xing Liu(Chinese University of Hong Kong)
Lisa Wan(Chinese University of Hong Kong)

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