DIGITAL DROP RETAIL MODEL: HOW IT AFFECTS CONSUMERS’ RELATIONSHIP WITH LUXURY FASHION BRANDS - koreascholar

논문 상세보기

DIGITAL DROP RETAIL MODEL: HOW IT AFFECTS CONSUMERS’ RELATIONSHIP WITH LUXURY FASHION BRANDS

Qianhui Rao, Eunju Ko, Heeju Chae

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401159

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.695-696

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

digital drop retail model limited-edition products desired benefits buzz brand equity

목차

ABSTRACT

저자

Qianhui Rao(Yonsei University)
Eunju Ko(Yonsei University)
Heeju Chae(Kyungsung University)

같은 권호 다른 논문