UNDERSTANDING CONTINUED USE INTENTIONS OF TRAVEL APP USERS - koreascholar

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UNDERSTANDING CONTINUED USE INTENTIONS OF TRAVEL APP USERS

Kijung Choi, Ying Wang, Beverley Sparks, Sejung Marina Choi

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401163

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.704-709

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

travel app expectation-confirmation privacy protection perceived security continued use intention

목차

ABSTRACT
Introduction
Theoretical Background
Methods
Results and Conclusion
References

저자

Kijung Choi(William Angliss Institute)
Ying Wang(Griffith University)
Beverley Sparks(Griffith University)
Sejung Marina Choi(Korea University)

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