글로벌지식마케팅경영학회(Global Alliance of Marketing & Management Associations)
키워드
service innovationscustomer-employee exchangecreative role identityorganization openness.
목차
ABSTRACT INTRODUCTION LITERATURE REVIEW Social Exchanges between Customers and Employees Direct Path: Customer-employee Exchange and Employee Service Innovation Indirect Path: Creative Role Identity as a Mediator The Moderating Role of Organization Openness METHOD AND RESULTS Measurements and Data Collection Reliability and Measurement Model Hypothesis Testing DISCUSSION AND IMPLICATIONS REFERENCES