WHICH DO CUSTOMERS LIKE BETTER, COMPENSATION OR APOLOGY? EXAMINING THE MODERATING ROLE OF REGULATORY FOCUS ON SERVICE RECOVERY - koreascholar

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WHICH DO CUSTOMERS LIKE BETTER, COMPENSATION OR APOLOGY? EXAMINING THE MODERATING ROLE OF REGULATORY FOCUS ON SERVICE RECOVERY

Keigo Taketani, Kei Mineo

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401165

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.715

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

service recovery apology compensation customer satisfaction regulatory focus theory

목차

ABSTRACT

저자

Keigo Taketani(Komazawa University)
Kei Mineo(Kindai University)

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