ABSTRACT
INTRODUCTION
CONCEPTUAL FRAMEWORK
    Sense of Presence
    State of Flow
    Cognitive Absorption
    Perceived Ease of Use
    Perceived Usefulness
    Behavioral Intention to use the Information Technology
    Attitude Change
    Visit Intention
METHODOLOGY
    Experimental Design and Stimuli
    Sample Description
RESULTS
    Results of the Structural Analysis
    Structural Relations and Tests of the Hypotheses
    Total Effects
CONCLUSIONS
REFERENCES

• Enrique Bigne(University of Valencia)
• Patricio Maturana(Universidad Tecnológica Metropolitana)