AD EXPOSURE SEQUENCE IN SCARCITY MARKETING

Sujin Kim; Kacy Kim; Sukki Yoon; Tae Hyun Baek

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AD EXPOSURE SEQUENCE IN SCARCITY MARKETING

Sujin Kim, Kacy Kim, Sukki Yoon, Tae Hyun Baek

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401169

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.761-766

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

scarcity advertising exposure sequence e-commerce promotion

ABSTRACT
THEORETICAL DEVELOPMENT
    Dual Information Processing
    Only Today: Time-limitation Offer
    Only for You: Recipient-limitation Offer
METHODS
RESULTS
GENERAL DISCUSSION
REFERENCES

저자

Sujin Kim(Louisiana State University)
Kacy Kim(Bryant University United States)
Sukki Yoon(Bryant University United States)
Tae Hyun Baek(University of Kentucky)

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