This paper suggests a theoretical conceptual framework focusing on the individuals' affective process of country image evaluation, through the examination of the positive relationship among the country's responsiveness to individuals A-R-C needs with, and the country's emotional attachment. The main contribution of this paper is that it is operating as countries’ “BIAS map” for their future actions and policy strategies for their individuals’ well-being safeguard.

ABSTRACT
INTRODUCTION
RESEARCH GAP
LITERATURE REVIEW
    Self-Determination Theory, A-R-C needs and Country responsiveness
    Emotional Attachment
    The relationship between individual’s well-being and country responsiveness
    The relationship between country emotional attachment and country brand image evaluations
CONCEPTUAL FRAMEWORK & HYPOTHESES DEVELOPMENT
PROPOSED RESEARCH METHODOLOGY
    Previous studies Methodologies
    Proposed Methodology and Sample
    Measurement and Research Technique Analysis
ACADEMIC AND MANAGERIAL IMPLICATIONS
    Academic implications
    Managerial implications
FUTURE RESEARCH
REFERENCES (in chronological order)

• Katerina G. Papakonstantinou(Cyprus University of Technology)
• Artemis Panigyraki(Imperial College Business School)