GENDER DIFFERENCES IN THE EFFECTS OF INDIVIDUAL INFLUENCE AND SUSCEPTIBILITY ON NEW PRODUCT ADOPTION - koreascholar

논문 상세보기

GENDER DIFFERENCES IN THE EFFECTS OF INDIVIDUAL INFLUENCE AND SUSCEPTIBILITY ON NEW PRODUCT ADOPTION

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401171

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.780

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

social influence opinion leadership susceptibility gender new product adoption

목차

ABSTRACT

저자

Honghong Zhang(Jiangnan University)

같은 권호 다른 논문