논문 상세보기
INNOVATION AND CUSTOMER PARTICIPATION IMPRATIVE
초록
Abstract submitted to the Special Section of Asia Pacific Journal of Marketing and Logistics (APJML) on “Product Innovation & Consumer Behaviors”
목차
ABSTRACT
INNOVATION AND CUSTOMER PARTICIPATION IMPERATIVE
Customer Participation in Innovation
Brand to Amplify Customer Participation
References
INNOVATION AND CUSTOMER PARTICIPATION IMPERATIVE
Customer Participation in Innovation
Brand to Amplify Customer Participation
References
저자
