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INNOVATION AND CUSTOMER PARTICIPATION IMPRATIVE

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

Abstract submitted to the Special Section of Asia Pacific Journal of Marketing and Logistics (APJML) on “Product Innovation & Consumer Behaviors”

목차
ABSTRACT
INNOVATION AND CUSTOMER PARTICIPATION IMPERATIVE
Customer Participation in Innovation
Brand to Amplify Customer Participation
References
저자
  • Matthew H Sauber(Eastern Michigan University)