HOW SHOULD I TALK TO YOU? EXAMINING THE EFFECTIVENESS OF COMMUNICATION STYLES OF CUSTOMER SERVICE CHATBOTS - koreascholar

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HOW SHOULD I TALK TO YOU? EXAMINING THE EFFECTIVENESS OF COMMUNICATION STYLES OF CUSTOMER SERVICE CHATBOTS

Maximilian Geyr, Silke Bartsch

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401176

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.803-806

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

conversational agent chatbot customer service communication style

목차

ABSTRACT
References

저자

Maximilian Geyr(Ludwig-Maximilian-University Munich)
Silke Bartsch(Ludwig Maximilian University of Munich)

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