INVESTIGATING CUSTOMER-SERVICE ROBOTS INTERACTIONS IN EMBARRASSING SERVICE ENCOUNTERS - koreascholar

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INVESTIGATING CUSTOMER-SERVICE ROBOTS INTERACTIONS IN EMBARRASSING SERVICE ENCOUNTERS

Valentina Pitardi, Jochen Wirtz

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401179

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.826-827

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

service robots artificial intelligence customer embarrassment embarrassing service encounters

목차

ABSTRACT
INTRODUCTION

저자

Valentina Pitardi(University of Portsmouth)
Jochen Wirtz(National University of Singapore (NUS))

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