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STRENGTHEN BRAND RELATIONSHIPS THROUGH OFFLINE, ONLINE AND VIRTUAL INTERACTIONS: AN EXPLORATORY STUDY IN THE MEXICAN CONTEXT
Martha Rivera-Pesquera, Silvia Cacho-Elizondo, Rafael Durá n-Dergal
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/401181
4,000원
키워드
brand-buildingbrand equitycommunicationdigitalengagementnew technologiesuser journey.
목차
ABSTRACT
INTRODUCTION
THEORETICAL DEVELOPMENT
METHODOLOGY
CONCLUSION
REFERENCES
INTRODUCTION
THEORETICAL DEVELOPMENT
METHODOLOGY
CONCLUSION
REFERENCES
저자
