EXPLORING THE FACTORS THAT LEAD THE ADOPTION OF VIRTUAL REALITY TECHNOLOGIES AMONG FOOTBALL FANS - koreascholar

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EXPLORING THE FACTORS THAT LEAD THE ADOPTION OF VIRTUAL REALITY TECHNOLOGIES AMONG FOOTBALL FANS

Daniela Langaro, Pedro Oliveira, Sandra Loureiro

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401182

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.841-842

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

virtual reality extended tam sports marketing football

목차

ABSTRACT
References

저자

Daniela Langaro(SCTE-IUL)
Pedro Oliveira(ISCTE-IUL)
Sandra Loureiro(ISCTE-IUL)

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