VALIDATING THE EFFICACY OF PSYCHOPHYSIOLOGICAL PRIDE APPEALS IN MEMBERSHIP-BASED ORGANISATIONS - koreascholar

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VALIDATING THE EFFICACY OF PSYCHOPHYSIOLOGICAL PRIDE APPEALS IN MEMBERSHIP-BASED ORGANISATIONS

Billy Sung, Kevin Teah

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401185

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.849-850

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

psychophysiology neuromarketing pride pride appeals industry-based RACWA

저자

Billy Sung(Curtin University)
Kevin Teah(Curtin University)

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