DETERMINANT AND CONSEQUENCES OF IMMERSION AND MODERATING EFFECT OF RECOMMENDER TYPE ON PRODUCT RECOMMENDATION IN ONLINE VIDEO STREAMING SERVICE - koreascholar

논문 상세보기

DETERMINANT AND CONSEQUENCES OF IMMERSION AND MODERATING EFFECT OF RECOMMENDER TYPE ON PRODUCT RECOMMENDATION IN ONLINE VIDEO STREAMING SERVICE

Jongwan Cho, Subin Im

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401188

구독 기관 인증 시 무료 이용이 가능합니다. 3,000원

Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.859-861

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

recommendation immersion online video streaming platform types of recommender AI creativity

목차

EXTENDED ABSTRACT
References

저자

Jongwan Cho(Yonsei University)
Subin Im(Yonsei University)

같은 권호 다른 논문