DETERMINANT AND CONSEQUENCES OF IMMERSION AND MODERATING EFFECT OF RECOMMENDER TYPE ON PRODUCT RECOMMENDATION IN ONLINE VIDEO STREAMING SERVICE - koreascholar

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DETERMINANT AND CONSEQUENCES OF IMMERSION AND MODERATING EFFECT OF RECOMMENDER TYPE ON PRODUCT RECOMMENDATION IN ONLINE VIDEO STREAMING SERVICE

Jongwan Cho, Subin Im

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401188

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.859-861

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

recommendation immersion online video streaming platform types of recommender AI creativity

목차

EXTENDED ABSTRACT
References

저자

Subin Im(Yonsei University)
Jongwan Cho(Yonsei University)

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