THE ROBOT AS A NEW DIGITAL MAKRETING STRATEY IN STORE: A CONCEPTUAL MODEL - koreascholar

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THE ROBOT AS A NEW DIGITAL MAKRETING STRATEY IN STORE: A CONCEPTUAL MODEL

Min-Sook Park, Jongkuk Shin, Yong Ju

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401190

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.880-881

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

physical robot service design Human-Robot interaction interactive marketing service marketing

저자

Min-Sook Park(Catholic University of Pusan)
Jongkuk Shin(Pusan National University)
Yong Ju(Gaitech Korea Co., Ltd.)

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