논문 상세보기

SOCIAL MEDIA INFLUENCER ENDORSEMENT AND MIMICRY DESIRE’S IMPACT TOWARDS COUNTERFEIT FASHION PURCHASE BEHAVIOR

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/401192
구독 기관 인증 시 무료 이용이 가능합니다. 3,000원
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
목차
ABSTRACT
    Introduction
    Theoritical Development
    Research Design
    Results & Conclusion
References
저자
  • Henny Puspita(Kyungsung University)
  • Heeju Chae(Kyungsung University)