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THE EFFECT OF PERSONALIZED CHATBOTS

Jeong-Bin Whang, Boreum Choi, Jong-Ho Lee, Ji Hee Song
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/401203
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.894-895
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
chatbotspersonalizationcustomizationbehavioral controlcognitive control
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ABSTRACT
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저자
  • Jeong-Bin Whang(Korea University)
  • Boreum Choi(University of Seoul)
  • Jong-Ho Lee(Korea University)
  • Ji Hee Song(University of Seoul)
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