A NEW SOCIAL-MEDIA BUSINESS MODEL FOR LUXURY PRODUCTS: AN EMPIRICAL STUDY OF DAIGOU’S SERVICES VIA WE-CHAT PLATFORM IN CHINA - koreascholar

논문 상세보기

A NEW SOCIAL-MEDIA BUSINESS MODEL FOR LUXURY PRODUCTS: AN EMPIRICAL STUDY OF DAIGOU’S SERVICES VIA WE-CHAT PLATFORM IN CHINA

Xin Song, Fu-Mei Chuang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401205

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.897

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

social-medial business model customer-oriented services Chinese daigou luxury products WeChat multiple data sources

저자

Xin Song(Rennes School of Business)
Fu-Mei Chuang(Rennes School of Business)

같은 권호 다른 논문