SYSTEMATIC REVIEW OF OMNICHANNEL RETAILING AND FUTURE RESEARCH AVENUES - koreascholar

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SYSTEMATIC REVIEW OF OMNICHANNEL RETAILING AND FUTURE RESEARCH AVENUES

Anh Thi Van Nguyen, Thinh Hoang, Robert McClelland, Nga Viet Le, Len Thi Dinh

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URLhttps://db.koreascholar.com/Article/Detail/401208

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.901-902

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

omnichannel retailing systematic review literature

저자

Anh Thi Van Nguyen(RMIT Vietnam University)
Thinh Hoang(RMIT Vietnam University)
Robert McClelland(RMIT Vietnam University)
Nga Viet Le(Academy of Finance)
Len Thi Dinh(Academy of Finance)

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