EXPLORING THE ROLE OF VOICE GENDER AND PERCEIVED RISK ON ATTITUDE TOWARD CHATBOT SERVICES AMONG AGING CONSUMERS - koreascholar

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EXPLORING THE ROLE OF VOICE GENDER AND PERCEIVED RISK ON ATTITUDE TOWARD CHATBOT SERVICES AMONG AGING CONSUMERS

Hyo Jin Eom, Jaewoo Park

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401209

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.903-904

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

aging consumer chatbot service voice gender perceived risk

저자

Hyo Jin Eom(Korea University)
Jaewoo Park(Musashi University)

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