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CHALLENGES THAT SENIORS FACE DEALING WITH SERVICE INNOVATION IN VACATION RENTAL INDUSTRY : CASE OF SENIOR USERS OF AIRBNB

Majdouline Mhalla, Ummy Fadhilah
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/401212
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.909-911
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
service innovationseniorsAirbnbchallengeshostsguests
목차
ABSTRACT
    Introduction
    Theoretical Development
    Research goals
    Materials and Methods
    Summary
References
저자
  • Majdouline Mhalla(Dongbei University Of Finance and Economics)
  • Ummy Fadhilah(Dongbei University Of Finance and Economics)
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