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WOMEN-OWNED SMES: THE ROLE OF MARKETING STRATEGY IN COVID-19 PANDEMIC
Wawan Dhewanto, Vania Nur Rizqi, Fera Yunita, Salma Azzahra, Sulistia Suwondo
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/401214
4,000원
초록
From the study of 5 informants using in depth interview, proactive marketing strategy is the key of success women-owned SMEs to struggle in covid-19 pandemic era. Utilize the digital technology is necessary to support effective marketing process.
키워드
Covid-19women-owned SMEsmarketing strategies
목차
ABSTRACT
INTRODUCTION
THEORITICAL DEVELOPMENT
RESEARCH DESIGN
RESULT AND CONCLUSION
REFERENCES
INTRODUCTION
THEORITICAL DEVELOPMENT
RESEARCH DESIGN
RESULT AND CONCLUSION
REFERENCES
저자
