From the study of 5 informants using in depth interview, proactive marketing strategy is the key of success women-owned SMEs to struggle in covid-19 pandemic era. Utilize the digital technology is necessary to support effective marketing process.

ABSTRACT
INTRODUCTION
THEORITICAL DEVELOPMENT
RESEARCH DESIGN
RESULT AND CONCLUSION
REFERENCES

• Wawan Dhewanto(Institut Teknologi Bandung)
• Vania Nur Rizqi(Institut Teknologi Bandung)
• Fera Yunita(Institut Teknologi Bandung)
• Salma Azzahra(Institut Teknologi Bandung)
• Sulistia Suwondo(Politeknik Negeri Bandung)