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DEEPENING EVALUATION OF INTANGIBLE ASSETS CASE: BRAND IMAGE AND FINANCIAL IMAGE

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  • URLhttps://db.koreascholar.com/Article/Detail/401217
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

In this research, we show certain relationships between brand (company) image and corresponding financial image, which has not revealed well. With considering the results of this research, brand manager will be able to establish their brand strategies more comprehensively and enhance their brand value.

목차
ABSTRACT
INTRODUCTION
THORETICAL DEVELOPMENT
RESEARCH DESIGN
DATA AND ANALYSIS
RESULT AND CONCLUSION
REFERENCE
저자
  • Junya Hayashi(Keio University)