THE INFLUENCE OF INFORMATION SEARCHING PATTERNS ON CUSTOMER LOYALTY IN VIETNAMESE E-COMMERCE - koreascholar

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THE INFLUENCE OF INFORMATION SEARCHING PATTERNS ON CUSTOMER LOYALTY IN VIETNAMESE E-COMMERCE

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URLhttps://db.koreascholar.com/Article/Detail/401219

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.960-961

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

E-commerce online and offline retailing information searching pattern

목차

ABSTRACT
Reference

저자

Miao Miao(Faculty of Business Administration, Ritsumeikan University)

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