SERVICE ROBOTS IN HOSPITALITY FIRMS? APPLICATION OF THE ROBOT IMPLICIT ASSOCIATION TEST (RIAT) - koreascholar

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SERVICE ROBOTS IN HOSPITALITY FIRMS? APPLICATION OF THE ROBOT IMPLICIT ASSOCIATION TEST (RIAT)

Kwang Ho Lee, Chih-Lun Yen, Choongbeom Choi

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401221

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.966-970

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

the robot implicit association test RIAT implicit gender bias service robot perceived technology innovativeness behavioral intention

목차

ABSTRACT
INTRODUCTION
RESEARCH METHOD
RESULTS
DISCUSSION
REFERENCE

저자

Kwang Ho Lee(Ball State University)
Chih-Lun Yen(Ball State University)
Choongbeom Choi(Sejong University)

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