THE ROLE OF VIRTUAL REALITY AND ARTIFICIAL INTELLIGENCE IN MARKETING RELATIONSHIP COMMUNICATIONS

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Mó nica Ferreira, Sandra Maria Correia Loureiro, Hé lia Pereira

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

virtual realityartificial intelligencecustomer experienceintegrated marketing communications.

ABSTRACT
References

저자

Mó nica Ferreira(Instituto Universitá ro de Lisboa (ISCTE-IUL) and Business research unit (BRU-IUL))
Sandra Maria Correia Loureiro(Instituto Universitá ro de Lisboa (ISCTE-IUL) and Business research unit (BRU-IUL))
Hé lia Pereira(Instituto Universitá ro de Lisboa (ISCTE-IUL) and Business research unit (BRU-IUL))

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