DETERMINANTS OF INFLUENTIAL INFLUENCERS: THE POWER SHIFT FROM CELEBRITY TO NON-CELEBRITY INFLUENCERS - koreascholar

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DETERMINANTS OF INFLUENTIAL INFLUENCERS: THE POWER SHIFT FROM CELEBRITY TO NON-CELEBRITY INFLUENCERS

Ashlyn Moore, Kiseol Yang, Sua Jeon

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401229

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1020

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

social media influencer marketing non-celebrities

저자

Ashlyn Moore(University of North Texas)
Kiseol Yang(University of North Texas)
Sua Jeon(Texas Wesleyan University)

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