ADVERTISING AND INVESTOR SENTIMENTS

Jikyung Jeanne Kim; Hang Dong; Jeonghye Choi

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ADVERTISING AND INVESTOR SENTIMENTS

Jikyung Jeanne Kim, Hang Dong, Jeonghye Choi

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401230

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.1021-1024

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

investor sentiment advertising negativity effect herd behavior negative herding

ABSTRACT
    1. Research Objectives
    2. Related Literature and Research Questions
    3. Research Method
    4. Major Results
    5. Implications
    6. Key Reference

저자

Jikyung Jeanne Kim(IE University Spain)
Hang Dong(IE University)
Jeonghye Choi(Yonsei University)

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