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ADVERTISING AND INVESTOR SENTIMENTS
Jikyung Jeanne Kim, Hang Dong, Jeonghye Choi
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/401230
3,000원
2020 Global Marketing Conference at Seoul (2020.11)
pp.1021-1024
pp.1021-1024
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
키워드
investor sentimentadvertisingnegativity effectherd behaviornegative herding
목차
ABSTRACT
1. Research Objectives
2. Related Literature and Research Questions
3. Research Method
4. Major Results
5. Implications
6. Key Reference
1. Research Objectives
2. Related Literature and Research Questions
3. Research Method
4. Major Results
5. Implications
6. Key Reference
저자
