LIFESTYLE YOUTUBE INFLUENCERS: CURATORS OF LIFESTYLE BRANDING - koreascholar

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LIFESTYLE YOUTUBE INFLUENCERS: CURATORS OF LIFESTYLE BRANDING

Elaina Aquino, Kiseol Yang, Lynn Brandon

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401234

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.1046-1047

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

lifestyle YouTube influencers branding influencer marketing

저자

Elaina Aquino(University of North Texas)
Kiseol Yang(University of North Texas)
Lynn Brandon(University of North Texas)

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