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USING MARKETING METRICS FOR STRATEGIC DECISION MAKING: EXPLORING THE ROLE OF MARKETING ANALYTICS AND SUCCESS TRAP
Xiaoning Liang, Guoxin Li, Fadong Chen, Hao Zhang
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/401236
4,000원
2020 Global Marketing Conference at Seoul (2020.11)
pp.1049-1053
pp.1049-1053
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
키워드
the use of marketing metricsresponsive capabilityadaptive capabilitysuccess trapsinter-functional collaborationmarketing analytics
목차
ABSTRACT
Introduction
Theoretical Development
Research Design
Results and Conclusions
References
Introduction
Theoretical Development
Research Design
Results and Conclusions
References
저자
