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SOCIAL INFLUENCE THROUGH VIDEO STREAMING APPLICATIONS: AN ANALYSIS OF MOBILE CONSUMERS’ USAGE BEHAVIOR

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/401237
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
목차
ABSTRACT
    Introduction
    Research Design
    Result and Conclusion
저자
  • Youshin Kwak(Yonsei University)
  • Chang Hee Park(Binghamton University (SUNY))
  • Jeonghye Choi(Yonsei University)