CELEBRITY-ENDORSED SNS ADVERTISING ACTIVATES ENGAGEMENT INTENTION, REWARD CIRCUITRY AND VISUAL ATTENTION IN CONSUMER BRAIN - koreascholar

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CELEBRITY-ENDORSED SNS ADVERTISING ACTIVATES ENGAGEMENT INTENTION, REWARD CIRCUITRY AND VISUAL ATTENTION IN CONSUMER BRAIN

Jing Zhang, Eun-Ju Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401238

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1056

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

consumer engagement SNS advertising neuromarketing neural reward system

저자

Jing Zhang(SungKyunKwan University)
Eun-Ju Lee(SungKyunKwan University)

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