The Effects Of Value Co-Creation In Social Platforms On Participating Companies' Competitive Advantage - koreascholar

논문 상세보기

The Effects Of Value Co-Creation In Social Platforms On Participating Companies' Competitive Advantage

Chang Suk Choi, Jeonghye Choi, Sang Jin Kim, Kyung Hoon Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401241

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1065

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

social platform value co-creation sustainable competitive advantage long-term performance

저자

Chang Suk Choi(Changwon National University)
Jeonghye Choi(Yonsei University)
Sang Jin Kim(Changwon National University)
Kyung Hoon Kim(Changwon National University)

같은 권호 다른 논문