Despite increasing consumer engagement with social commerce, conditions influencing user intention to utilize m-payment services on social media platforms remain unclear. This study employs fsQCA to ascertain configurations of conditions for behavioral intention, identifying solutions to assist theory and practice regarding the adoption of this form of commerce.

ABSTRACT
INTRODUCTION
CONCEPTUAL FRAMEWORK
    Conditions
RESEARCH METHODOLOGY
    FsQCA
    Procedure and Subjects
    Measurement Items
    Calibration and Truth Table
RESULTS AND DISCUSSION
CONCLUSION
    Theoretical Implications
    Managerial Implications
    Limitations and Future Research
REFERENCES

• Michael Williams(Swansea University)
• Emily Bacon(Swansea University)