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CONSUMER BEHAVIOR AND THE TYPE OF RETAILER: AFFECTING FACTORS AND TYPE CLASSIFICATIONS - FOCUSING ON CONSUMPTION VALUES -
2020 Global Marketing Conference at Seoul (2020.11)
pp.1080-1084
pp.1080-1084
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
초록
This article analyzes what factors influence consumers’ choices of the type of retailer in Japan and classifies the types. Firstly, it is evident that several factors affect the choice of retail type significantly. Secondly, different formats of retail business are compared to examine the similarities and differences.
키워드
목차
ABSTRACT
INTRODUCTION
DESCRIPTION OF PREVIOUS RESEARCHES
THE DATA SET
ANALYSIS
CONCLUSION
REFERENCE
INTRODUCTION
DESCRIPTION OF PREVIOUS RESEARCHES
THE DATA SET
ANALYSIS
CONCLUSION
REFERENCE
저자
