THREE DECADES OF RESEARCH ON LOYALTY PROGRAMS: A LITERATURE REVIEW AND FUTURE RESEARCH AGENDA - koreascholar

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THREE DECADES OF RESEARCH ON LOYALTY PROGRAMS: A LITERATURE REVIEW AND FUTURE RESEARCH AGENDA

Yanyan Chen, Timo Mandler

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401245

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.1085-1086

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

loyalty programs reward programs customer relationship management

저자

Yanyan Chen(Toulouse Business School)
Timo Mandler(Toulouse Business School)

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