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AN EMPIRICAL STUDY OF JAPANESE AND AMERICAN CONSUMERS’ ATTRIBUTION OF RESPONSIBILITY ON THEIR DECISION-MAKING PROCESS: AN EYE-TRACKING APPROACH
2020 Global Marketing Conference at Seoul (2020.11)
pp.1087-1088
pp.1087-1088
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
초록
Online consumer reviews have become a substantial part of consumers’ decision-making process as they provide consumers abundant information on products and services. Some individuals will pay attention to certain components (e.g. price), whereas some will focus on other components such as images.
목차
ABSTRACT
INTRODUCTION
LITERATURE REVIEW
METHOD
RESULTS
DISCUSSION
INTRODUCTION
LITERATURE REVIEW
METHOD
RESULTS
DISCUSSION
저자
