A GROUNDED THEORY STUDY ON ROLE OF RETAILERS DURING BRAND SCANDAL - koreascholar

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A GROUNDED THEORY STUDY ON ROLE OF RETAILERS DURING BRAND SCANDAL

Sunaina Kapoor, Saikat Banerjee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401247

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1089

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Brand Scandal Retailer Grounded Theory

저자

Sunaina Kapoor(Indian Institute of Foreign Trade)
Saikat Banerjee(Indian Institute of Foreign Trade)

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