논문 상세보기
THE EFFECT OF CONSUMERS’ PERCEIVED RISK AND PRODUCTS’ SEASONALITY ON CONSUMERS’ PRICE THRESHOLD AND PRICE ACCEPTABILITY
2020 Global Marketing Conference at Seoul (2020.11)
pp.1126-1130
pp.1126-1130
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
목차
ABSTRACT
Introduction
Literature Review and Conceptual Model
Research Methods
Results
Discussion
References
Introduction
Literature Review and Conceptual Model
Research Methods
Results
Discussion
References
저자
