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TRAINERS’ PHYSICAL APPEARANCE AND SERVICE REGISTRATION INTENTION: THE MODERATING ROLE OF HEALTH REGULATORY FOCUS
Sangchul Park, Shinhyoung Lee, Hyun-Woo Lee
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/401258
2020 Global Marketing Conference at Seoul (2020.11)
pp.1140-1141
pp.1140-1141
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
키워드
physical appearanceperceived competenceregulatory focusfitness center. experiment
저자
