TRAINERS’ PHYSICAL APPEARANCE AND SERVICE REGISTRATION INTENTION: THE MODERATING ROLE OF HEALTH REGULATORY FOCUS - koreascholar

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TRAINERS’ PHYSICAL APPEARANCE AND SERVICE REGISTRATION INTENTION: THE MODERATING ROLE OF HEALTH REGULATORY FOCUS

Sangchul Park, Shinhyoung Lee, Hyun-Woo Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401258

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.1140-1141

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

physical appearance perceived competence regulatory focus fitness center. experiment

저자

Sangchul Park(Texas A&M University)
Shinhyoung Lee(Sookmyung Women’s University)
Hyun-Woo Lee(Texas A&M University)

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