INVITING PSYCHOLOGICAL FACTORS IN THE PERFORMING ARTS INDUSTRIES: DETERMINANTS OF NON-ATTENDEES’ RESISTANCE - koreascholar

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INVITING PSYCHOLOGICAL FACTORS IN THE PERFORMING ARTS INDUSTRIES: DETERMINANTS OF NON-ATTENDEES’ RESISTANCE

Sang-Hoon Kim, Jisu Yi, Youseok Lee, Jungmin Suh

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401259

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1142

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

performing arts non-attendees art marketing segmentation

저자

Sang-Hoon Kim(Seoul National University)
Jisu Yi(Sejong University)
Youseok Lee(Myongji University)
Jungmin Suh(Seoul National University)

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