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AN EXPLORATIVE STUDY OF PSYCHOLOGICAL FACTORS IMPACTING LITTERING BEHAVIORS

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/401260
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

This research aimed to investigate the impacting psychological factors for Vietnamese’s intention to stop littering. A quantitative method using self-reported online questionnaire was adopted to collect data from Vietnamese residents and Partial Least Squares Structural Equation Modelling (PLS-SEM) method was employed to examine the proposed relationships. The results indicate that higher connectedness to nature and lower perceived behavioral control are associated with higher intention to stop littering in Vietnam. Limitations of current study and future research directions are outlined.

목차
ABSTRACT
Introduction
Literature review and development of hypotheses
Methodology
Results
Selected References
저자
  • Anran Zhan(Jilin University)
  • Bo Pang(Griffith University)
  • Jeawon Kim(Griffith University)
  • Tuyet-Mai Nguyen(Griffith University)
  • Phong Tuan Nham(VNU University of Economics and Business)