HOPE, FEAR, AND CONSUMER BEHAVIORAL CHANGE AMID COVID-19: A CONCEPTUAL MODEL BASED ON THE PROTECTION MOTIVATION THEORY - koreascholar

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HOPE, FEAR, AND CONSUMER BEHAVIORAL CHANGE AMID COVID-19: A CONCEPTUAL MODEL BASED ON THE PROTECTION MOTIVATION THEORY

Jiyoung Kim, Jihye Min, Kiseol Yang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401853

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.1224-1225

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

consumer behavior protection motivation theory Covid-19 pandemic cognitive appraisal affective response

저자

Jiyoung Kim(University of North Texas)
Jihye Min(University of North Texas)
Kiseol Yang(University of North Texas)

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