INVESTIGATING THE IMPACT OF INTRINSIC AND EXTRINSIC PERCEIVED BENEFITS ON MESSAGE ACCEPTANCE: THE MEDIATING ROLE OF HELP-SEEKING ATTITUDES - koreascholar

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INVESTIGATING THE IMPACT OF INTRINSIC AND EXTRINSIC PERCEIVED BENEFITS ON MESSAGE ACCEPTANCE: THE MEDIATING ROLE OF HELP-SEEKING ATTITUDES

Svetlana De Vos, Roberta Crouch, Pascale Quester, Jasmina Ilicic

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401859

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1255

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

help–seeking social marketing perceived benefits at-risk gamblers

저자

Svetlana De Vos(Australian Institute of Business)
Roberta Crouch(Flinders University)
Pascale Quester(Swinburne University)
Jasmina Ilicic(Monash University)

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