DO CONSUMERS TRUST HEALTHY MENU ADVERTISING FROM FAST FOOD BRANDS? INFLUENCE OF BRAND AND CONSUMER-RELATED FACTORS - koreascholar

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DO CONSUMERS TRUST HEALTHY MENU ADVERTISING FROM FAST FOOD BRANDS? INFLUENCE OF BRAND AND CONSUMER-RELATED FACTORS

Hojoon Choi, Leonard N. Reid, Jung Min Hahm

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401860

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1256

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

food advertising nutrient-content claim fast food advertising health consciousness brand commitment

목차

ABSTRACT
REFERENCE

저자

Hojoon Choi(University of Houston)
Leonard N. Reid(Virginia Commonwealth University and University of Georgia)
Jung Min Hahm(University of Georgia)

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