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EXPLORING THE RELATIONSHIP BETWEEN SATISFACTION AND SWITCHING INTENTION: THE MODERATING EFFECT OF ALTERNATIVE ATTRACTIVENESS IN THE CONTEXT OF E-HAILING SERVICES
2020 Global Marketing Conference at Seoul (2020.11)
pp.1262-1264
pp.1262-1264
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
목차
ABSTRACT
Introduction
Research Framework
Method
Analysis and Results
Conclusion
References
Introduction
Research Framework
Method
Analysis and Results
Conclusion
References
저자
